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DirectaDentalGroup´s business concept is to develop, manufacture and market a complete line of dental consumables, materials and electronics, evaluated by a selected team of highly qualified and renowned Swedish and international dental professionals, with the aim of making life easier for the dental practitioners and patients in their daily clinical work.

DirectaDentalGroup is highly pro-active and innovative player on the international dental market with business partnerships in many parts of the world. With headquarters in Sweden, offices, manufacturing, and distribution and more than 200 employees representing the various brands worldwide. DirectaDentalGroup currently consists of Directa AB (including brands like Troll, Sendoline, ContacEZ and Ceramir), Directa Inc, Topdental Products Ltd, J.H. Orsing AB, Parkell Inc, Parkell Europe, RØNVIG Dental Mfg. A/S, Kohler Medizintechnik GmbH, Polydentia SA and Deppeler SA. All the companies are managed independently, having full responsibility and autonomy for their own operations. DirectaDentalGroup is a part of Lifco, www.lifco.se.