Legal Information / Data Protection Policy
Policy on Privacy, Data Protection and Cookies
We appreciate your visit to our website and thank you for your interest in our company, our products and our web pages. Protecting your privacy when using our web pages is important to us. Therefore, please take note of the following information:
Legal information / Data protection / Cookies
Responsibility for contents
Directa AB
Box 723
Finvids väg 8
SE-194 27 Upplands Väsby
Sweden
t: +46 (0)8 506 505 75
e: info@directadental.com
https://www.directadental.com
VAT-Nr.: SE556013882701
ORG-Nr.: 556013-8827
Legal Note
All contents of the website, trademarks, photos and/or figurative marks, including layout and structure are protected by copyright. Duplication or borrowing of parts of the website, particularly of texts, parts of texts, illustrative material or graphic illustrations and photos requires the advance written permission of Directa AB.
Unauthorized use may result in violation of trademark, copyright and other protected rights and lead to civil and criminal legal proceedings. Users are strictly prohibited from using any website contents in such a manner as to constitute a violation of trademark, copyright and other protected rights.
Directa endeavours to ensure that the contents of the website are constantly updated and monitored. Nevertheless, no liability is accepted for the completeness, correctness and topicality of content. The same also applies to references to websites made by hyperlink. All connections to such websites are at the user’s risk.
Data protection declaration
1) Responsible for data processing
Directa AB
Box 723
Finvids väg 8
SE-194 27 Upplands Väsby
Sweden
is responsible for the processing of the personal data described below.
2) Basic Information about our processing of personal data (purpose for processing, legal basis, retention periods etc.)
As a starting point, you may visit our website without us collecting any personal data from you. Personal data is only collected if you disclose such data for the purpose of concluding a contract, for example ordering, purchasing and/or paying for products, or opening a customer account. Without your explicit consent, this data is merely used for contract performance and for processing your enquiries. Our legal bases for the processing of this personal data are for us to fulfil contractual obligations with you, or to enter into a contract with you, and a weighing of interests, where our interest is to provide good service to you as a customer or prospect and to market our products and services. Upon complete fulfilment of the contract and complete payment of the purchase price your data will be stored to fulfil statutory retention periods according to tax and accounting law. Upon expiry of such retention periods, the data will be deleted.
When contacting us (for example via contact form or e-mail) your personal data will be collected. It will be clear from the respective input form which data are collected (for example, we will collect the contact information that you add to the contact form). Those data will be stored and processed exclusively for the purpose of responding to your enquiry or of getting in contact with you and for the connected technical administration. Our legal basis for the processing of this personal data is a weighing of interests, where our interest is to provide good service to you as a customer or prospect and to market our products and services and keep you informed of our product changes and special offers. Your data will be deleted after final processing of your enquiry, if you so desire, to the extent that such deletion complies with statutory retention periods.
Furthermore, personal data will be collected, if you register with our e-mail newsletter. Those data will be used for marketing purposes in the form of an e-mail newsletter. Our legal basis for the processing of this personal data is your consent. When registering with our newsletter we will collect your consent for this processing of your data as well as for using your email address for direct marketing, through an opt-in function. You can cancel the newsletter and revoke your consent to our processing of your personal data for this purpose at any time by clicking on the link provided in the newsletter or by a corresponding message addressed to us. After cancelation your e-mail address will be immediately deleted in our newsletter mailing list.
3) With whom do we share your personal data?
We may disclose your data to our providers of infrastructure, tools, and services to operate and analyse our website. For example, we use Mailchimp’s services to distribute our newsletter and will disclose personal data to Mailchimp to for Mailchimp to be able to provide its services to us.
4) Social media
4.1 YouTube
This website uses the YouTube embedding functions for display and playback of videos for showcasing our products. To this end, the extended data protection mode is used to ensure, according to provider information, that user information will only be stored once the playback function of the video is started. When the playback function of embedded YouTube videos is started, the YouTube provider may use cookies to collect information on users. We do not collect any personal data via such cookies or through YouTube. However, for further information about YouTube’s use of cookies and further processing of personal data, please see the provider’s data protection statement at: https://www.google.co.uk/intl/en-GB/policies/privacy/
4.2 Links to our social media accounts
On our website you can find links to our social media accounts, to provide you with further information about our products. We do not collect any personal data through these links. However, by clicking on the links you will gain access to the relevant social media where your personal data may be collected by the applicable social media provider. For further information about if and how such social media provider will collect your personal data, we refer to such provider.
5) Information on your rights
You are entitled to obtain information on what data we process about you, free of charge, as well as information on how to correct, block, limit or delete this data where applicable. You also have the right to object to our processing and to request to have your personal data transmitted in a machine-readable format, under certain circumstances. Please contact us with any further enquiries about the collection, processing or use of your personal data. The same applies for obtaining information, or for sending your requests to block, limit, delete or correct your personal data as well as for withdrawals of granted consents or for objections to our processing of your data. You can find our contact address in our legal notice.
Further, if you have complaints regarding the processing of your personal data you have the right to contact the Swedish Authority for Privacy Protection (Sw. Integritetsskyddsmyndigheten) or the local privacy or data protection authority where you have your residency (provided that you live in country within the EEA).
Cookies
1) Cookies in general
Among other things this website uses so-called cookies to make our Internet presence more user-friendly, effective and secure – for instance to accelerate navigation on our platform. Furthermore, cookies allow us to measure the frequency of website visits as well as general navigation. Cookies are small text files stored on your computer system. Please note that some of these cookies are transferred from our server to your computer system, mostly so-called session cookies. Session cookies are characterized by being automatically deleted from your hard drive upon the end of the browser session. Other cookies remain on your computer system and allow us to recognize your computer system during your next visit (so-called permanent cookies). You may decline these cookies at any time provided your browser permits this. Please note that once your browser is set to decline cookies (from our website) certain features of this website may not be available or restricted.
List of cookies that are used at our website:
| Type of cookie | For how long will the cookies remain? | Purpose |
| cookies_and_content_security_policy | 1 year | To control which cookies are accepted by the user. Stores user interface preferences for WordPress admin |
| wp-settings-2 | 1 year | Stores the time WordPress user settings were last updated. |
| wp-settings-time-2 | 1 year | Stores user interface preferences for WordPress admin |
| wordpress_test_cookie | Session cookies | For inlog |
| wordpress_sec_** | Session cookies | For inlog |
| tk_ai | Session cookies | For inlog |
| wp_woocommerce_session_*** | Session cookies | For inlog |
| wordpress_logged_in_**** | Session cookies | For inlog |
| _mcid Third-party cookie (provided by Mailchimp) | Session cookies. | Functionality. Identifies a visitor who has signed up through a Mailchimp form. |
| _AVESTA_ENVIRONMENT Third-party cookie (provided by Mailchimp) | Session cookies. | Necessary. Used when signing up to the mailing list. Helps process form submissions. |
| mc_cid Third-party cookie (provided by Mailchimp) | Used per campaign. | Performance/tracking. Used in URLs for tracking a specific email campaign (campaign ID). |
| mc_eid Third-party cookie (provided by Mailchimp) | Used per campaign. | Performance/tracking. Used in URLs for tracking a specific user (email ID). |
| mailchimp_landing_site Third-party cookie (provided by Mailchimp) | Used for 30 days. | Analytics. Records which page the user landed on after clicking from an email link. |
| optanonConsent, optanonAlertBoxClosed Third-party cookie (provided by Mailchimp) | Used for 1 year. | Necessary. Stores cookie preferences selected by the user. |
2) Web analysis service (Google Analytics 4)
This website uses Google Analytics 4, a web analysis service of Google Inc. (“Google”). Google Analytics 4 uses cookies to conduct an analysis of the use of this website. The information generated by the cookies in relation to this website is normally transmitted to Google’s server in the U.S., where it is stored. IP addresses are anonymous on our website, which ensures that users’ Google IP addresses are shortened in advance for EU/EEA member states. Only in exceptional cases, will the full IP address be transmitted to a server in the U.S., and be abbreviated there. On our behalf, Google will use this information to evaluate user’s use of this website, to compile reports on website activities and to provide further services connected to the website use and the internet use for our benefit as website operator. The IP address transmitted by your browser in the context of Google Analytics will not be linked to other data retrieved by Google. The information that is provided to us from Google is completely anonymised and we do not collect any personal data based on this information.
You may prevent the storage of cookies by making the appropriate settings in your browser. However, we should point out that in that case you might not be able to use the full functionality of this website. You may permanently refuse Google to collect data generated by cookies regarding the use of the website (including your IP address) and to process them by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser plugin or for browsers regarding mobile devices, please click on the following link in order to set an opt-out cookie, which disables Google Analytics to collect data on this website in the future (this opt-out cookie only functions for this browser and this domain. If you delete your cookies on this browser, you have to click again on this link: <a onclick=”alert(‘Google Analytics has been deactivated’);” href=”javascript:gaOptout()”>Deactivate Google Analytics</a>
Changes
Please note that we may be required to make changes to this policy. The latest version of our policy is always available on our website.